Our last campaign asked the question, “Saan Tayo Pupunta?”. It was an exploration moved by the pieces of ourselves we have built along the way.
Munting Binibini is a strong declaration of all these pieces coming together: Ito ako. It is a statement of who we are and what we stand for. While "munti" translates to "small" and could be brushed aside as insignificant, to us it represents power. It embodies those small cracks that break structures and the small consistent changes that actually transform things.
At the heart of Munting Binibini are our advocates and artisans. They embody the idea that size doesn't dictate impact. These individuals are the true forces behind significant changes.
Our artisans are reclaiming the work of their hands. What we have labeled for years as mere "rugs" are now recognized for what they truly are: woven pieces that artisan hands gave life to, created to uplift their families and build better lives. Every small piece of scrap fabric is woven into their art and stories.
"Munting Binibini" is more than a collection. It's a strong declaration: "Ito ako." (This is me.) It represents the culmination of R2R's journey, bringing together all the pieces we have built along the way. The collection is a statement of who we are and what we stand for.
At the same time, our advocates are reshaping the definition of a modern binibini. They are beacons of strength, vibrancy, and individuality, their values visible in every aspect of their lives. R2R advocates are constantly evolving, one small action and decision at a time, and yet remain true to themselves.
Ito ako. But together, “ito tayo”. Tayo ang mga Munting Binibini. We are the tiny sparks that ignite revolutions.
Munting Binibini
Team
Creative Consultant: AJ Pangilinan
Photographer (Editorial): Gail Geriane
Photographer (Catalog): Raf Pancho
Videographer: Kim Angela Santos
Models: Lysa Esponilla & Arianna Cowper
Hair & Make-up: Abby & Rommel
Stylists: Stephanie Anne Sy and AJ Pangilinan
Design Lead & Bag Designer: Christian Cera
Apparel Designer: Stephanie Anne Sy
R2R Team: Audrey Ferriol, Cara Alegre, Marjorie Villanueva, Anna Liza Millan, Andrew Camo, Diane Pelias, Dars Juson, Clara Canlas